No matter what category your
group falls into, Mark has a program that can be tailored to your publicity
needs. Because it's more effective for people to learn from real-world
examples from their specific industries, Mark maintains an extensive file
of media clips that cover virtually every profession. That means businesses
go to school on other businesses, legal groups get law examples, educators
learn from the successes and failures of other teachers, etc.
Mark's specialty is his core
"Media Rules" training that is offered in half-day, full-day
and two-day sessions. He also delivers breakout workshops in 60-minute
to two-hour time frames. Below is a sampling of topics covered in Mark's
- The reporter would call, if she knew your
- Why you've been overlooking the most powerful
marketing on the planet
- You'll sound brillianteven if you're
- So that's how an interview is supposed to
- How could good press be this easy?
- "Stab me in the chest, Mr. Reporter,"
you said, without knowing it
- The 5 media mistakes everybody makes
- Warning: Your "press savvy" is
your worst enemy
- Reporter judoHow to turn the Beast's
weaknesses to your advantage
- Why reporters eat government folks for breakfastand
how to stop it
- Learn optometrybecause every editor
No matter how practical and
user-friendly the material, it's always comforting to have the master
hold your handat least in the beginning. Mark does not run a public
relations company. He will not take on your publicity projects by himself.
What he will do is stand alongside your group and help your team locate
and execute publicity opportunities. Mark will guide you through sticky
situations. He will teach you a simple method for crafting soundbites
and quotes that reporters can't resist. While other PR professionals
and media experts like to make you dependent on their skills, Mark does
just the opposite. After a short time with Mark you won't need himor
any other "media guru."
It doesn't matter whether
you're trying to reach an audience through the media or from behind
a podium; the core communication skills are the same. In Mark's speech
training sessions he shows his clients how to deal with the irrational
fear of public speaking by following a small number of rules. Once the
public speaking is simplified to a Practical, Memorable, and Doable
system, clients find a pool of confidence that they never knew existed.
In his many years of service, Mark has worked with CEOs, state and federal
politicians, officials from various organizations, and athletes currently
in the NBA, NFL, and LPGA.